Anneke van den Broek: Humanity And The Purpose Of Pets

Welcome To Another Episode Of Decoding Purpose.With many of us slowly returning to the office, opposed to working from home, I figured it was a good time reflect on some of the silver lining moments of lockdown - and for those who have pets, I am sure one of the pleasures of working from home has been having the time with you fur baby by your side. After all, for the animal lovers out there our relationships with our cats, pooches, parrots, or whatever crazy critter fill our hearts - pets are our family and fill our hearts.That is why today, I wanted to dedicate an episode to our furry friends, and an incredible woman who has spent her life decoding the purpose of pets. Her name is Anneke Van De Broke, and her mission is to ensure humanity is provided to all animals and to improve the lives of all humans through pets.Anneke van den Broek is the multi-award-winning founder and CEO of beloved pet care brand Rufus & Coco, stocked in 9 countries and selling 2.5 products per minute. Not only is she a passionate pet owner and animal lover, Anneke is an award-winning entrepreneur and a mentor for women in business and personally mentors four high-growth companies.She is also a passionate advocate for pet welfare and has partnered with the Australian Pet Welfare Foundation to help in their mission to ensure pets are welcome in rental properties and working towards zero euthanasias.So grab your furry little friend, kick back and let's get ready to not only talk to the animals, but to a woman who has dedicated her purpose to the world of pets and pet care.Welcome to the podcast Anneke van den Broek.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.