Why Most Outbound Fails—And How to Fix It" (with Scott Martinis)

In this episode of Founders Future, with host Ammar Elm, we sit down with Scott Martinis, founder of B2B Catalyst, a firm specializing in high-impact sales and marketing strategies for B2B companies. Scott shares his journey from early struggles in lead generation to mastering go-to-market architecture, emphasizing the importance of intentional targeting, deep market segmentation, and aligning sales systems with long-term business growth. Scott dives into the pitfalls of high-volume outreach,...