53. Rossignol's Laura Benedettino (VP Omnichannel): Creating a Seamless Online/Offline Experience

Laura Benedettino, Group VP, Omnichannel Direct to Consumer at leading winter equipment and number 1 ski brand Rossignol joins us in this episode. Follow The FMCG Guys on Linkedin In this episode, you'll learn about: - Laura's career from Merchandising to her current P&L Commercial role - Managing Retail and Digital simultaneously  - Co-Creating a digital experience with Marketing - Leading and inspiring an organization in the current environment