Ep30 Leveraging PPC Data for SEO

*Ideal for SMEs & In-house SEOers* Arnout Hellemans loves to 'optimise stuff' and he's damn good at what he does. I hac a lot of fun listening to his tips and recommendations about leveraging PPC and other digital channel data for SEO. If you're keen on getting smart, this is the episode for you. Episode covers: -Leverage PPC Data for SEO, some FANTASTIC tips -Quick testing tips for great click through rate -Display advertising information for link building LISTEN & READ SHOW NOTES FOR MORE