Ep39 Two Tiered Ranking Factors

*Ideal for in-house SEOs, consultants & agencies* Tom Capper, at Distilled SEO agency, shares his theory about the different ranking factors on page 1 for competitive search terms. Hear him out because in my opinion he has a valid point. Episode covers: - What are head terms - Page 1 rankings are different - evidence - How you can try this out for yourself - Ranking layers LISTEN & READ SHOW NOTES FOR MORE