First Principles Software Implementation In Your Agency, With Henrik Becker

About this Episode Introducing this week’s Agency Profit Podcast, where we dive into the world of operational and CRM systems with the ever-insightful Henrik Becker, founder of RevHops. Henrik’s journey from agency life to coaching and implementing systems like EOS, HubSpot, and Salesforce has given him a unique perspective on what it takes to streamline sales and marketing processes effectively. Together, we break down the biggest mistakes agencies make when implementing technology—like jumping to tools before aligning on processes—and explore how to establish scalable, data-driven systems that truly serve your business. Whether you’re struggling with CRM adoption, data accuracy, or managing change, this episode is packed with practical advice and proven strategies to help you rethink and refine your systems. Tune in to learn how to align technology with your team’s day-to-day reality and drive meaningful results for your agency!