From Silos to Synergy: Building an Integrated Approach for Your Agency, With Kristen Kelly

About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Kristen Kelly from the consulting team to tackle one of the biggest challenges agencies face today: breaking free from the "siloed agency" mindset. As agencies navigate rapid changes in client demands, pricing models, and workforce dynamics, the traditional, disconnected approach to managing sales, delivery, and finance is falling short. Marcel and Kristen share powerful insights on how to adopt a fully integrated system that drives alignment, improves decision-making, and transforms profitability. From building a dynamic business model to creating smarter forecasts and actionable feedback loops, they lay out a clear path to streamline operations and hit profit goals. Whether you're struggling with planning, data, or cross-functional collaboration, this episode is packed with actionable strategies to set your agency up for success in 2025 and beyond. Don’t miss it!