How to Choose the Right Project Management Tool for Your Agency , With Carson Pierce

About this Episode In this episode of the Agency Profit Podcast, Marcel chats with Carson Pierce from the Parakeeto team to demystify the chaos around choosing project management tools in the agency world. With hundreds of platforms flooding the market—many promising to do it all—they unpack why tool selection matters far less than you think. The real secret? Focus on process and workflow first, then use tools to support that—not the other way around. They dive into the two core reasons agencies adopt tools (workflow vs. reporting), explain why perfect data is a myth, and share why all-in-one platforms are making a comeback—though they’re not always the answer. Carson and Marcel share hard-won lessons and clear frameworks for structuring data and reporting logic that work regardless of what tools you use. Stop obsessing over which software to pick—get your workflow right, and your reporting will follow.