How to Use Narrative Psychology in Service Design, With Kristian Aloma

In this episode of the Agency Profit Podcast, Marcel sits down with Dr. Kristian Alomá, PhD, a narrative design expert and author of Start with the Story. Together, they dive deep into how psychology and storytelling play pivotal roles in shaping effective agency services that stay aligned with client needs and shifting market demands. Kristian explains the impact of narrative psychology in understanding customer behavior, making the case that services aren’t just about solving immediate problems but creating long-term value by fitting seamlessly into clients’ broader stories. As the discussion unfolds, listeners gain actionable insights on how to design services around real client struggles, making them the "hero" of their own narratives, and fostering meaningful relationships that go beyond transactions. For agency leaders eager to deepen client connections, boost relevance, and differentiate in an increasingly competitive field, this episode is packed with fresh perspectives and practical steps.