Profit First for Agencies, With Mike Michalowicz

About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Mike Michalowicz, author of Profit First, to talk about how entrepreneurs can stop chasing growth and start building businesses that actually pay them. Mike shares why putting profit first—literally setting aside your profit before paying expenses—is a game-changer for business owners who feel stuck or overwhelmed. They dig into common misconceptions around profitability, the danger of relying on volume to fix financial issues, and how applying simple constraints can reveal what’s really broken in your business. Mike also offers practical advice for handling lumpy, project-based revenue, and highlights tools like the Profit First app and a network of trained professionals to help owners stay on track. Plus, he introduces his new publishing imprint, Simplified, aimed at helping entrepreneurs cut through the noise and focus on what really matters. If you’re tired of running a business that runs you, this episode is packed with insight and inspiration.