Proper Revenue Recognition for Agencies, With Rich Brett

About this Episode In this episode of the Agency Profit Podcast, Marcel chats with Rich Brett—agency FinOps expert and LinkedIn voice on financial operations—about how to ditch surface-level revenue reporting and get serious about recognizing revenue based on actual work delivered. They dig into the messy but mission-critical topic of revenue recognition, why relying on invoice or cash dates can totally distort your P&L, and how agencies can shift to more accurate, forward-looking financial practices. Rich shares battle-tested strategies for aligning revenue with staff effort, improving forecasting, and getting project teams closer to the numbers—all with the goal of making your finances tell the truth and guide better decisions. Bottom line: if you're tired of being surprised by your agency's P&L, it’s time to nerd out on RevRec and start connecting your financials to how work really gets done.