How Coaches Can Help Solve Their Clients' Motivational Conflicts

Is your client stuck, overwhelmed, or sabotaging their own goals—despite saying they want change? Chances are, they’re experiencing a motivational conflict—and most coaches aren’t trained to spot it. In this insightful and entertaining episode, Ani Anderson and Brian Trzaskos unpack the three levels of motivation that drive human behavior: away from, toward, and by. You’ll learn why “accountability” often masks deeper energy misalignments, how to harness dopamine wisely, and how to help clien...