#266: NY Toy Fair 2025 Exclusive Interview with Sharon Price John

Making It in The Toy Industry | Start A Toy Business - A podcast by Azhelle Wade | The Toy Coach | Toy Creators Academy - Wednesdays

“There are no tired brands, just tired marketers.” That quote alone has been living rent-free in my head since this interview. It has challenged me to take a look at my own brand and ask, am I doing everything I can to keep it thriving? In this episode, Sharon Price John, President and CEO of Build-A-Bear Workshop and Chairwoman of the Toy Association, shares how she turned around a failing classic brand, and ushered it into a new era of profitability and heart. Sharon walked me through...