#12 Banking Digital Transformation Fails Without UX Transformation

73% of digital transformations fail according to a study by Everest Group. In the process of digital transformation, the main focus usually is on the product, innovation and digital technology. But, in the digital age, customers are the ones who decide the product's fate. If it doesn't live up to their expectations, it will be quickly replaced with a user-centered alternative. To ensure a successful result, the primary focus should be switched from digital//to experience transformation. As t...