#25 How Fintechs Are Creating Purpose-Driven Banking

This episode explores the concept of purpose-driven financial products and the idea of soulful fintech, suggesting that financial products—like banking apps—can go beyond basic functionality to inspire positive emotions in users. By embracing humanity and purpose, companies can forge deeper, more meaningful connections with customers, enhancing loyalty and engagement. The discussion centers on seven core pillars that define soulful fintech: humanity, purpose, connection, story, personality, ...